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LESSONS // Before you go big, reach for small

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"Everything that serves, everything that has value, everything that has a message worth sharing has been built in pieces. Test upon test upon test. Ideas, features, details all carefully fashioned together one at a time.

Sculptures, transformational programs, jewelry collections, menus, books… all reach their fullest potential when they are reduced to a single this-is-what-really-works element. And especially when that element is not just what the creator wants to create but what is created to delight the customer.” 

- Tara Gentile