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CORE PHILOSOPHY: PROVENANCE

We love products with story and soul. We believe that imperfection is beauty and that a better world is one where everyone is free to choose how to be, whether that's about where they work or what they wear.

Our mission is to inspire consumers to value provenance – to ask of the where and why something is made, and champion alternative production models for textile artisans to expand their economic opportunities.

 



THE DREAM: CONNECTING COMMUNITIES

We truly believe that for rural craft to thrive, we need to build a network that creates access to market, providing products that through good design, stand on their own two feet. Working with a hybrid supply chain model, our artisan members develop unique, heritage-based fabrics that form the limited edition raw material for our pants collections; the garments are produced and finished by a fair factory that has expertise in garment construction and holds fast to international compliance standards.

Our bigger dream is to mainstream textile artisanship, connecting artisans and designers to become a collective that showcases the results of those collaborations.


Partners

Each of our supply chain partners are chosen through a set of criteria emphasizing product integrity, community integration, and good business practice. We visit each partner personally and focus on building long term relationships for better market access.

Hands of an artisan working with thread
Collaborative Design

We rely heavily on artisan knowledge and local input to influence our design, creating a collaborative approach that acknowledges this expertise. All designs are a result of hands on dialogue and iteration. We don’t see our partners as just producers, but experts of their craft and collaborators.

Tussar silk cotton bhalka wideleg pant
Trans-seasonal Quality

Ours is a trans-seasonal model with a fixed number of pants styles, where variety occurs in the type of fabric or prints used. Limited product variety enables artisan groups to excel at quality construction, while allowing us to innovate within the fabric medium.

 


Partners: India


Artisan partners in India in our supply chain

 

 


Partner Values:



Values we look out for in our artisan partners to ensure a socially conscious business with a sound supply chain
The Philosophy of Slow

Slow Style – Seasonless Classics

By default, given the principles and seasonality of our artisan production, we cannot partake in the world of fast fashion. We work our model around that, building a business that takes into account this inherent slowness, with seasonless styles and seasonal fabrics, adhering to timeless principles of style rather than runway trends. Styles are tested by time, and are phased out or brought back accordingly.

 

Slow Production – Quality over Quantity

We knew that we would never be a fashion label, nor had the desire to be, and so we focus on making the best product possible, not the most. We make small changes to each style in our stable of core products based on continual customer feedback – a top stitch here, a revision of an inch there, because we know we can always be better. Pants Parties and continual feedback from our Fieldtesters and passionate customers keep our ear on the ground for how to improve; we know we’ve got miles to go until we sleep.

 

Slow Design – Intentionality in Process

The design to product cycle is 6 months in each of our products. The longer design process comes from our inherent design principle of provenance – all prints hail from an existing heritage motif tied to a place and time, with a cultural story of its own. Our work is to retell and translate that story in a way that resonates still with a modern audience. Working collaboratively with artisans where the final print is a result from their feedback and design input also extends the sampling process. Incorporating natural time cycles of printing and weaving of the artisans means having a longer buffer period to take into account serendipities of weather, festivities, and harvest cycles.