PROCESS – We go deep into user needs, and hold pants parties to test out newprototypes on multiple women. Fieldtesters and customers give us continual feedback on durability and design improvements.
BUSINESS MODEL – Designing from the bottom up, we’ve continually changed our business model of having limited edition fabrics and timeless, signature styles to suit the inherent seasonality of artisan work.
STORYTELLING – Our belief is that the best stories are simple ones. We scour
artisan workshops, museums and history tomes to find symbols with stories and
revive them through ‘essentialising’: extracting the essential motif and playing
with lines, space and size to make them modern.
© 2017 MATTER Pte Ltd