Community

KÉRASTASE: A COLLABORATION

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We believe in the value of collaborations, that great things are done by a series of small things brought together. Where there is shared passion, the potential for collaboration is far more valuable than competition – and it is our mission to manifest this in our everyday.

We have had 11 collaborations so far. Some of the more notable ones include our range of necklaces made with Singapore’s atelier Amado Gudek, where every piece was crafted with vegetable tanned leather, and embedded in bio-resin with off-cuts from our signature block-printed fabrics. The pants from the Kumaon edition were designed with Preetika Sah, where her intentions were to initiate dialogue around the art and culture of Kumaon. The scarves in the Akin edition were created with Joanna Kambourian as an exploration of her Armenian-Dutch roots, inspired by her grandmother’s woodblock prints and grandfather’s rugs. We find significance in building a community that creates together, with the common purpose of furthering industry change.

 

WE SEE SUSTAINABILITY AS A JOURNEY WITH THE ACTIONS TAKEN SHAPING ITS IMPACT.

 

When Kérastase first approached us, we were flattered and curious to explore common grounds for collaboration. In our research, we found that the L’Oréal group holds high standards for ethical business practices, and all their products are cruelty-free. We decided to meet with them to understand more. We learned of their commitment to conscious and sustainable production; that they redesigned their packaging with post-consumer recycled plastic, and created the Aura Botanica line using organic, sustainably extracted, and responsibly sourced Coconut and Argan Oil. As they shared more about the journey behind their Aura Botanica range, we were able to see how action creates impact; the coconut oil sourced helps invest in health and training programs for 200+ Samoan women, while the Argan Oil helps Moroccan women harvest trees alongside their initiative to conserve the UNESCO forest.

We see sustainability as a journey with the actions taken shaping its impact. For us, we took our step forward in the recent organic cotton range, and brought back signature prints in a material that places the people and environment first. We found a parallel in Kérastase’s efforts, and collaborated together under the shared respect for provenance and process. We looked to their products and philosophy for inspiration and consciously designed an exclusive range of pouches and tote bag. The two are block-printed with azo-free dyes; the pouches creates 104 hours of employment and tote bags create 40 hours of employment for the artisan communities in Bagru, India.

 

WE WERE INSPIRED BY KÉRASTASE’S TRANSPARENCY IN EVERY DETAIL SHARED ALONG THE WAY.

 

To accompany their package redesign initiative, we created pouches inspired by Kérastase’s philosophy of Beauty For All. We wanted to take this idea of universal beauty and mirror it in the design of a golden ratio. Inspired by the golden rule of beauty, the pouches are block-printed with a motif featuring symmetrically repeating patterns. To parallel the variety of the Kérastase product range, we added multi-coloured handmade tassels as a vibrant detail.

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Alongside Kérastase’s recent launch, we created tote bags inspired by the floral motif used in the Aura Botanica range. We reinterpreted it to a design of 4 variegated leaves, representing the 4 distinct products, surrounding a circular Moroccan nut. The pattern is reiterated in a manner similar to the arrangement of Moroccan tiles to reflect the Moroccan oil used in the Aura Botanica range.

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THERE IS SO MUCH MEANING IN BUILDING A COMMUNITY THAT CREATES TOGETHER WITH THE COMMON PURPOSE OF FURTHERING INDUSTRY CHANGE.

 

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Throughout this collaboration, we were inspired by Kérastase’s transparency in every detail shared along the way, especially about their products and process. It heartened us to see a prominent brand like them take a stand for conscious and sustainable production in a culture where that has yet to be the norm. There is so much meaning in building a community that creates together with the common purpose of furthering industry change – and we were reminded of that in this collaboration.


Shop at any one of these salons to get our limited edition pouches and tote bags:

J’S SALON PTE. LTD.
392 Havelock Rd, Grand Copthorne Waterfront Hotel Singapore, Singapore 169663
SALON 360 DEGREE PTE. LTD.
2 Bayfront Avenue, #B1-02, Marina Bay Sands, 018972
PROTRIM SALON
Ngee Ann City, Tower A # 05-34, 391A Orchard Road, S238873
313 @ Somerset #B1-35/36. 313 Orchard Road, S238895
50 Jurong Gateway, Jurong East Mall (JEM), #04-55 Singapore 608549
CausewayPoint, #04-17/18, 1 Woodlands Square, S738099
STYLENA HAIR
80 Marine Parade Road, Parkway Parade #02-67, 449269
311 New upper changi Road #B1-57, Singapore 467360
Compass Point, #04-03, 1 Sengkang Square, S545078
SALON LE POINT
1 Cuscaden Road, #01-07/08, Singapore 249715
MAHOGANY
70 Tras St, Singapore 079009
HAIRTALK BEAUTY STUDIO
#02-30, Chevron House, 30 Raffles Place, Singapore048622
TONI & GUY SINGAPORE
170 East Coast Road, Singapore 428876
1 Vista Exchange Green, #B1-22 The Star Vista, Singapore 138617
#03-17 Mandarin Gallery, 333A Orchard Road, Singapore 238897
Marina Bay Financial Centre, Tower 2, #B2-22 Marina Bay Link Mall, Singapore 018984
179 Thomson Road, Goldhill Centre, Singapore 307626
Rochester Drive, #02-01 Rochester Mall, Singapore 138639
SHS HAIR STUIO
583 Orchard Rd, Forum Galleria, Singapore 238884
REDS HAIRDRESSING
391 Orchard Road #B2-10A/11/11A Takashimaya Shopping Centre, Ngee Ann City, Singapore238872
3 Temasek Boulevard, #02-354/355 Suntec City Mall, 354-355, Singapore 038983
80 Marine Parade Road, #02-06 Parkway Parade, Singapore 449269
4 Tampines Central 5, 03-10/11, Singapore 529510
CREATIVE SALON
460 Alexandra Rd, 02-08, Singapore 119963
1 Maritime Square, Singapore 099253
The Sail @ Marina Bay #B1-03, 2 Marina Boulevard, Singapore 018987
COSMO HAIR AND BEAUTY SALON
1 Kim Seng Promenade, #B2-08 Great World City, Singapore 237994
HAIR GRAPHICS
1 Tanjong Pagar Plaza, Singapore 082001
SWEE SALON UNISEX
201 Hougang Street 21, Singapore 530201
BACKSTAGE
3 Killiney Rd, Singapore 239519
PROJECT HAIR
#01-03, 1 Goldhill Plaza, Singapore 308899
NK HAIRWORKS
370 Alexandra Road, #B1-22, Anchor Point, Singapore 159953
1 Pasir Ris Central, Street 3, #03-24, White Sands Shopping Centre, Singapore 518457
23, Serangoon Central, #B2-56, Nex, Singapore 556083
68 Orchard Road #B1-14 Plaza Singapura, Singapore 238839
80 Marine Parade, #01-63/64, Parkway Parade, Singapore 449269
JANTZEN SALON
1 Kim Seng Promenade, #02-27/28 Great World City, Singapore 237994
1 Woodlands Square, #04-16 Causeway Point, Singapore 738099
West Coast Plaza #02-37/38, 154 West Coast Road, 127371
The Centrepoint #02-22, 176 Orchard Road, 238843
Jurong Point #02-19, 1 Jurong West Central 2, 648886
West Mall 04-19, 1 Bukit Batok Central Link, 658713
HAIR MECHANICS
68 Orchard Road, #02-12/13 Plaza Singapura, 238839
Velocity, 238 Thomson Rd, Singapore 307683
4 Tampines Central 5, Singapore 529510
SALON #1
513 Bishan Street 13, #01-518, 570513
53 Ang Mo Kio Ave 3, Cathay Cinema AMK Hub, Singapore 569933
Blk520 Lorong 6 Toa Payoh #01-54, Singapore 310520
11 Petir Rd, Singapore 678268 Petir Rd, Singapore 678268
SEQUENCE PROFESSIONAL HAIR TEAM
154 West Coast Rd, Singapore 127371
JUZ HAIR SALON
Mandarin Gallery, #03-19 333A Orchard Rd, Singapore 238897
VINTAGE
201 Victoria Street, #03-09/10 Bugis+, Singapore 188067
311 New Upper Changi Road , #B1-45 Bedok Mall, Singapore 467360
3 Gateway Drive, #03-25, Westgate, Singapore 608532
83 Punggol Central, #01-37, Waterway Point, Singapore 828761
THE HAIR SHOP PTE LTD
Paragon #05-06, 290 Orchard Rd, Singapore 238859
SALON VIM
435 Orchard Road #02-01B, Singapore 238877