In case you haven’t heard yet – our annual sale is on and it’s here to stay until Feb 15th. Just like the years before, there’ll be discounts on our key styles (pants, of course) and selected items will go up to 50% off. What this also means is that some of the prints and styles may not return once they’re gone, so if you’ve been eyeing something for a while now, take the time to consider adding it to your closet.
Part of being in a purpose-driven business is looking beyond profit and product. Alongside conversations around revenue, customer metrics, growth percentages and the like, there is also a parallel continual conversation around why we exist in the first place, what impact we want to achieve, and the quantitative metrics that govern that. Having those two conversations coexist is a dialogue that speaks to the core of our mission. So with all this talk about sales, we thought we’d take a step back and focus on the bigger picture.
It’s no secret that that the textile industry is amongst the highest polluting industry in the world. People spend an average of $1,700 annually on clothing; in the 1930s people would buy 9 outfits a year, and now it has gone up to 30. So, while we would love for you to buy our pieces, we would love it more if you bought it, not just because it was on sale, but because you will love and wear it for the years to come.
If you’re stumped about what that looks like, just ask yourself 3 questions:
1. Do I need this?
2. Did I want this before I saw it on sale?
3. Why am I buying this?
We’ve heard the saying every purchase you make is a vote for the kind of world you want. Knowing this, we have a responsibility to shop consciously, aware that every decision made has a ripple effect in its impact. With that said, if you’ve been thinking about a piece for a while now or can see yourself wearing it multiple times – we’d love for you to explore our annual sale and we hope you find something to love and wear for years to come.